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Fujian Licheng Food Co., Ltd.: A Pioneer in the Snack Meat Industry
Fujian Licheng Food Co., Ltd. (Licheng Food) is a leading enterprise specializing in the research, production, and sales of snack meat products. Founded by Mr. He Changtai, who began his entrepreneurial journey in Yiwu, Zhejiang, the company was established in 2006 in response to Jinjiang’s economic development initiatives. Embracing the Fujian entrepreneurial spirit of innovation and perseverance, Mr. He founded Jinjiang Longxiang Food Co., Ltd., the predecessor of Licheng Food, marking the company’s entry into the snack meat industry.
A Legacy of Innovation and Industry Leadership
For over 18 years, Licheng Food has built a reputation for resilience, innovation, and strategic expansion. The company has continuously invested in talent acquisition, research and development (R&D), state-of-the-art equipment, and advanced management systems, enhancing its production capacity and supply chain integration. Today, Licheng Food is recognized as a benchmark enterprise in China’s snack meat industry.
With a steadfast commitment to technological advancement, Licheng has invested nearly 100 million RMB in R&D, securing 12 invention patents, 23 design patents, and 39 utility model patents. Employing approximately 1,300 people and contributing over 50 million RMB in annual tax revenue, the company plays a pivotal role in regional economic growth and job creation, particularly for migrant workers.
Market Leadership and Bestselling Products
Driven by integrity, innovation, and a commitment to excellence, Licheng Food has developed a diverse portfolio of top-selling snack meat products, including:
· Licheng Cod Fish Sausages
· Kang’e Mini Meat Dates
· Hand-Torn Crab Sticks
These flagship products have achieved strong market penetration, consistently ranking among the top in their respective categories. Notably, in 2019, Licheng Cod Fish Sausages commanded a 46% market share, and by 2022, they achieved the highest sales in the industry, cementing Licheng Food’s status as a market leader.
As global demand for high-protein, high-quality snack foods continues to grow, Licheng Food remains committed to pioneering product innovation and ensuring exceptional quality standards, shaping the future of the global snack meat industry.