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Youchen Group Co., Ltd. is a modern food enterprise that integrates research, production, supply, and sales. Headquartered in Quanzhou Economic and Technological Development Zone, Fujian Province, China, the company operates four production bases located in Quanzhou Economic Development Zone, Quanzhou Taiwanese Investment Zone, Chengdu (Sichuan), and Linyi (Shandong)
Youchen Brand:
Launched in 2011, the "Youchen" brand gained national recognition with its signature Meat Floss Cake, becoming a household favorite across China. Since 2020, the brand has expanded its focus to "Meat Floss+" premium baked goods, introducing innovative products such as Meat Floss Sticks, Meat Floss Cheese Bread, and Cheese Thousand Layer Bread
Haodian Brand:
In response to evolving consumer preferences and increasing demand for high-end baked goods, Youchen Group launched the "Haodian" brand. This mid-to-high-end brand offers a range of popular products, including Cube Toast, Meat Floss Seaweed Toast, and Meat Floss Egg Rolls. Haodian differentiates itself with its "golden baking formula, gentle roasting techniques, and natural, nutritious ingredients," providing health-conscious alternatives in the baking industry.
Niu Keke Brand:
The "Niu Keke" brand is another sub-brand under Youchen Group, though specific details about its product offerings and market positioning are not readily available in the provided sources.
Commitment to Quality and Global Expansion:
Youchen Group is dedicated to its philosophy of "Quality and Deliciousness for a Joyful Life," aiming to provide exceptional products and experiences to consumers, employees, and partners. In 2021, the company's products obtained certifications in the United States and successfully secured placement in local supermarkets, marking a significant step in its global expansion efforts
In summary, Youchen Group Co., Ltd. is a prominent player in the baked goods industry, known for its innovative products and commitment to quality. With its diverse sub-brands, the company continues to cater to a wide range of consumer preferences, both domestically and internationally.