Jinjiang Lilv Group, headquartered in Anhai Town, Jinjiang City, Fujian Province, is a leading enterprise specializing in marine-based food products. Rooted in the renowned "Jinjiang Experience," the company is committed to developing the marine industry, driving rural revitalization, and advancing supply-side structural reform. Through innovation, perseverance, and a strong entrepreneurial spirit, Lilv has distinguished itself in a highly competitive market while actively supporting agricultural development, poverty alleviation, and public welfare initiatives, fulfilling its corporate social responsibility as both a beneficiary and advocate of the "Jinjiang Experience."

　　Pioneering the Marine Industry with Innovation and Sustainability

　　Founded in 2002, Jinjiang Lilv focuses on the research, development, production, and sales of premium seaweed products, including traditional dried seaweed, ready-to-eat seaweed snacks, fish-based products, puffed snacks, and rice-based treats. As a vertically integrated enterprise, Lilv oversees the entire value chain—from seedling cultivation and aquaculture to deep processing, brand promotion, and OEM services—ensuring quality control and sustainability at every stage.

　　In recent years, the company has established a full-cycle marine food production ecosystem, integrating primary, secondary, and tertiary industries. Lilv has successfully optimized the entire supply chain, from seaweed seedling cultivation and marine farming to advanced food processing, technological research, and global market expansion.

　　Sustainable Aquaculture and Global Production Strategy

　　To guarantee high-quality raw materials and traceable food safety, Lilv has developed seaweed farming bases in key locations such as Jinjiang, Zhangpu, and Xiapu in Fujian, as well as Lianyungang and Rudong in Jiangsu, and Gwangju in South Korea. Additionally, the company has invested heavily in a seaweed seedling research base in Xiapu, collaborating with leading research institutions to develop new high-value seaweed varieties. This initiative addresses issues such as declining seaweed seed quality and low product value, transforming the industry from high-yield but low-profit to high-value and sustainable.

　　Furthermore, Lilv has expanded its global production network, integrating advanced technologies and industry expertise from South Korea, Japan, Thailand, Taiwan, and mainland China. The company has established strategic production hubs in Jinjiang, Xiapu, Chuzhou (Anhui), Fuzhou (Jiangxi), Lianyungang (Jiangsu), Rudong (Jiangsu), Gwangju (South Korea), and Bangkok (Thailand), reinforcing its competitive edge in international markets.

　　Driving Product Innovation through Supply-Side Reform

　　Lilv is at the forefront of product innovation, investing millions in establishing a state-of-the-art seaweed R&D center to drive product differentiation and technological advancements. The company has pioneered a range of innovative "Seaweed+" products, integrating seaweed with nuts, rice, meat, eggs, fish, and whole grains to create unique, high-nutrition snack options. These innovations have revitalized the seaweed market, breaking a two-decade industry stagnation and opening new growth avenues.

　　By continuously upgrading and diversifying its product portfolio, Lilv has supported the development of agricultural industries across multiple provinces, enhanced market competitiveness, and contributed to steady sales growth.

　　Global Expansion and Industry Recognition

　　Lilv’s sales network spans major cities across China and international markets, maintaining a leading position in the Chinese seaweed market. From 2021 to 2023, the company was recognized among Fujian’s Top 100 Strategic Emerging Industry Enterprises for three consecutive years. Additionally, Lilv has received prestigious national and provincial accolades, including:

　　National High-Tech Enterprise

　　Key Leading Enterprise in Agricultural Industrialization

　　Fujian Provincial Industrial Leading Enterprise

　　Fujian Science and Technology Enterprise

　　Fujian Science and Technology "Little Giant" Enterprise

　　Fujian Innovative Enterprise

　　Fujian Famous Agricultural Brand

　　Top 500 Agricultural Enterprises in China

　　Commitment to the Future

　　As Lilv continues to expand its global footprint, it remains dedicated to sustainable development, technological advancement, and cultural heritage preservation. By embracing the Jinjiang entrepreneurial spirit, the company is shaping the future of the marine food industry while strengthening its contributions to economic growth, community well-being, and international food culture.