Quanzhou, October 26, 2024 (Reporter: Chen Linsen, Photo by Chen Xiaodong) — On October 25, the inaugural meeting of the Quanzhou Fashion Industry Alliance and the opening ceremony of the "Quanzhou Fashion Season" series of events were held in Shishi, Quanzhou. The event was attended by Cai Zhansheng, Deputy Secretary of the Municipal Party Committee and Mayor of Quanzhou, who delivered a keynote address.

Quanzhou Fashion Industry Alliance Established

　　The Quanzhou Fashion Industry Alliance is committed to establishing a collaborative development framework, with the alliance leading, business associations providing services, and enterprises actively engaging. The alliance will focus on five key areas: industry innovation and upgrading, brand creation and value enhancement, talent development and recruitment, ecosystem development, and international exchange and cooperation. The goal is to transform Quanzhou into a globally influential "Fashion Hub."

　　In his speech, Mayor Cai Zhansheng warmly welcomed the guests and expressed sincere gratitude to those who have supported Quanzhou's economic and social development. He noted that during the Song and Yuan dynasties, Quanzhou was the largest port in the East, with a renowned textile and dyeing industry. The city has a long-standing history of leading in fashion, with Quanzhou residents at the forefront of global trends. Today, Quanzhou is a major hub for leisurewear in China and an important national base for textile, footwear, and apparel production, with a comprehensive industry chain that stretches "from crude oil to fashion garments." This integrated manufacturing ecosystem supports Quanzhou’s growing fashion industry, where fashion drives consumption, consumption drives manufacturing, and manufacturing fuels further consumption. The city’s deep cultural heritage, robust manufacturing base, and open-minded spirit provide limitless potential for the fashion industry’s development.

　　The formation of the Quanzhou Fashion Industry Alliance is a pioneering step in preserving and innovating the "Jinjiang Experience" (晋江经验), a model driven by entrepreneurs’ market insight and reinvention. It is also a crucial move toward optimizing Quanzhou’s industrial chain, enhancing its core competitiveness, and accelerating the global expansion of local brands. This marks a significant shift for Quanzhou as it transitions from being a "Manufacturing Powerhouse" ("制造强市") to becoming a leading "Fashion Hub."

　　Quanzhou will provide more personalized services, efficient support, and high-value policies to ensure entrepreneurs can invest, innovate, and grow with confidence. The city is determined to become a key player on the global fashion stage, representing China in international dialogues on fashion.

　　Mayor Cai also invited guests to visit Quanzhou, a vibrant "City of Life and Innovation," where they can experience cutting-edge national products, immerse themselves in world heritage culture, spark creative ideas, and explore abundant business opportunities.

　　Fashion Industry Showcase:"All Things Return to the Heart"— A Philosophical Vision for Fashion

　　During the event, industry leaders participated in a thematic discussion titled "Dialogue with World Heritage Quanzhou: Shaping the Fashion Hub." The launch of the “Quanzhou Fashion Season” was marked by a spectacular fashion show by the Cabbeen brand, titled "All Things Return to the Heart". This show, held at the World Heritage site of Linluan Bridge in Shishi, was not only a visual spectacle but also a philosophical exploration, symbolizing the return to the essence of fashion, where cultural heritage and modern creativity converge. This event highlighted Quanzhou’s rich cultural legacy and its rising prominence as a significant player in the global fashion industry.

　　The Cabbeen brand kicked off the "Quanzhou Fashion Season" with a spectacular fashion show titled "All Things Return to the Heart" at the World Heritage site of Linluan Bridge.

　　The event was attended by city leaders, including Xiao Hanhui, Liu Linshuang, and Huang Wenjie, as well as key figures from the provincial government and the fashion industry, including Chen Xi, Vice Minister of the United Front Work Department of the Provincial Party Committee and Secretary of the Provincial Federation of Industry and Commerce, Hang Dong, Deputy Director of the Provincial Department of Commerce, He Ye, Vice President of the China National Light Industry Council, and Chen Dapeng, Vice President of the China National Textile Industry Council and President of the China Garment Association.

　　This event marks a key milestone for Quanzhou as it steps into the global spotlight, solidifying its position as an emerging Fashion Hub on the world stage.