On January 11, Quanzhou’s latest cultural and tourism landmark—OCOCO Chocolate Fantasy Town—officially opened its doors in Shishi City, inviting visitors on a delightful winter journey filled with indulgence and discovery.

　　Fujian’s First Chocolate-Themed Experience Factory　　

　　As a key project under Shishi City’s “5510” development initiative, the Mingbao Food Technology Tourism Factory is an ambitious venture by Fujian Mingbao Food Technology Co., Ltd. Spanning 83 acres, the facility is equipped with state-of-the-art production lines, including a fully automated biscuit workshop capable of producing 50 tons per day and a jelly production unit with a daily output of 200 tons.

　　Designed to meet national A-level scenic area standards, this immersive attraction integrates European-style architecture, a Maritime Silk Road-themed amusement park, a World Chocolate Culture Park & Museum, the Enchanted Cocoa Forest, and a hands-on Chocolate DIY Kitchen. It is Fujian’s first chocolate-themed cultural tourism factory, offering visitors a unique blend of production, research, sightseeing, interactive experiences, leisure, entertainment, and education.

　　An Interactive Chocolate Wonderland

　　One of the highlights of OCOCO Chocolate Fantasy Town is its open-view production workshop, where visitors can observe the fascinating journey of cocoa beans from distant lands as they transform into exquisite chocolates. The interactive zones and hands-on chocolate-making classes provide an up-close experience of the craft.

　　For those with a taste for colour and sweetness, the Macaron Museum offers a visual and sensory feast, unveiling the rich histories of macarons, chocolate, and cocoa beans.

　　A New Era of Industrial Tourism

　　With the rise of experiential and immersive travel, tourists increasingly seek interactive and educational experiences. The transformation of factories into cultural and commercial destinations is an emerging trend that not only deepens visitors’ connection to a city’s heritage but also fosters economic and social development.

　　OCOCO Chocolate Fantasy Town serves as a pioneering model of “Industry + Cultural Tourism”, setting a benchmark for integrating manufacturing with tourism in Shishi. Through this initiative, the city embraces a future where food culture meets tourism, creating new opportunities for both industries to thrive.