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Panpan Group Establishes Regional Raw Material Bases to Support Rural Revitalisation
Time: 2025-01-27 13:40

  Founded in 1996, Fujian Panpan Foods Co., Ltd. (hereafter "Panpan Foods") is a leading national enterprise specialising in the deep processing of agricultural products. With an annual revenue exceeding RMB 8 billion and over 13,000 employees, Panpan operates 17 large-scale modern production bases across China, processing over one million tonnes of agricultural and sideline products each year. The company is an official sponsor of both the Beijing Winter Olympics and Paralympics, as well as the Chinese delegation to the Paris Olympic Games.

  Panpan Foods is committed to promoting rural revitalisation through active participation in public welfare initiatives. The company has established diverse raw material production bases across China, sourcing corn from Songyuan in Jilin, Chinese yam from Henan, potatoes from Inner Mongolia, taro from Changting in Fujian, quinoa from Qinghai, highland barley from Tibet, and black soybeans from Xiaogang Village in Anhui. These bases support 18 processing facilities nationwide, forming a comprehensive model of "building factories near production areas and establishing farming bases around factories." This strategy has directly and indirectly driven agricultural cultivation across hundreds of thousands of acres, enhancing farming efficiency and increasing farmers' incomes.

  In addition, Panpan is expanding its global sourcing network, importing premium ingredients such as milk powder and butter from New Zealand, coconuts from Southeast Asia, and wheat from Canada. The company prioritises purchasing agricultural products from impoverished regions as part of its poverty alleviation efforts, helping open market channels for local produce and supporting sustainable agricultural development.

  Panpan Foods sources coix seeds from Xianyou County and developed a new osmanthus-flavoured cake, creating added value through deep processing and increasing income for local farmers.