Founded in 2000 and headquartered in Jinjiang, Fujian, Larbee (Fujian) Food Industry Co., Ltd. has developed into a leading brand within the private sector of Jinjiang's economy over the past two decades. The company operates three major production bases located in Fujian, Anhui, and Sichuan. Specializing in a variety of snack products, including jelly, candies, beverages, and more recently, instant ocean-based foods, pudding series, and ready-to-eat meals, Larbee exports to over 20 countries and regions across North America, Europe, Southeast Asia, and Africa, generating nearly ten million US dollars in annual foreign exchange earnings.

　　In December 2011, the company made a landmark achievement by listing on the Hong Kong Stock Exchange, becoming the first Jinjiang food company to enter the capital market. This move has set a benchmark for the expansion of Jinjiang’s food enterprises and demonstrated the potential for capital-driven growth in the sector.

　　Larbee has built an extensive domestic sales network, comprising over 300 distributors, 8,000+ system outlets, and more than 30,000 retail terminals. With a solid presence on major e-commerce platforms, its products are available across all 31 provinces in China. The company has established strong partnerships with renowned global retailers, including Walmart, Metro, Carrefour, Auchan, and RT-Mart, while also making significant strides in the snack chain system in recent years.

　　The company’s OEM division plays a crucial role in its strategic vision of "value expansion." By leveraging excess production capacity, Larbee has actively pursued tailored brand partnerships, creating OEM products for well-known companies like Three Squirrels, Salted Fish, Hema, Beicao Wei, Miniso, and Lai Yifen. This initiative not only maximizes operational efficiency but also fosters category innovation and strengthens the core brand.

　　Larbee is increasingly focusing on international markets in line with global economic trends. With significant success in Southeast Asia, the company has seen a steady increase in orders for new products from Indonesia, Thailand, and Malaysia. The company plans to establish a subsidiary in Indonesia to serve as a hub for further Southeast Asian market expansion. By capitalizing on its adaptability to international market demands and production capabilities, Larbee has achieved remarkable success, particularly in Europe and North America, earning recognition and praise from international clients.

　　In response to growing consumer demand for healthier products, Larbee continues to innovate. Amid rapid changes and fragmentation in the fast-moving consumer goods (FMCG) sector, the company is enhancing its market penetration through modern and digital retail channels while reinforcing its internet-driven corporate identity. This approach has revitalized its marketing efforts and further solidified its competitive edge and growth potential in the industry.

　　Larbee has also made notable advancements in digital transformation. The company has integrated automated production lines and IoT technology to connect devices across its operations, improving production efficiency and ensuring consistent product quality. By leveraging an MES system alongside big data analytics, the company can monitor the entire process—from raw material procurement to finished product distribution—in real time, enabling rapid identification and resolution of issues. This strategic approach has greatly enhanced operational efficiency, optimized customer experiences, and strengthened the company's market competitiveness.