Founded in 1982, Jinguang is a leading food manufacturer driven by the core values of "Bringing Sweetness, Creating Joy." With over 40 years of steady growth, the company has evolved into a comprehensive enterprise integrating research and development, manufacturing, distribution, and export. Its primary production base is located in the Food Industry Park within the Economic Development Zone.

　　Jinguang specializes in a diverse range of products, including candies, jellies, baked goods, and puffed snacks. Employing over 1,000 staff members, the company has continuously expanded its facilities—from its original 60,000-square-meter plant to the 80,000-square-meter Wuli Marketing Headquarters and the newly built 180,000-square-meter Food Industry Park, designed to meet growing market demand. To enhance production capabilities, Jinguang has invested in advanced automation, introducing 56 fully automated food production lines from Germany, the Netherlands, and domestic sources. With an annual production capacity exceeding 100,000 tons, Jinguang is one of China’s largest candy manufacturers, reinforcing its reputation as an industry leader and "The Candy Expert."

　　Jinguang’s extensive distribution network includes over 1,000 domestic distributors, with sales channels spanning major global retail chains such as RT-Mart, Walmart, CR Vanguard, Carrefour, and Yonghui, along with thousands of regional supermarkets across China. Internationally, the Jinguang brand has established a strong presence across Southeast Asia, Central Asia, the Middle East, Europe, and North America.

　　In 2023, Jinguang’s brand valuation reached RMB 2.054 billion. Over the years, the company has collaborated with renowned celebrities, including Fei Xiang, Li Xinru, and Lin Zhiling. In June 2024, actress Bai Lu became the latest brand ambassador. Additionally, Jinguang has forged strategic partnerships with leading television networks, including CCTV and regional media platforms.

　　Jinguang and its products have received numerous prestigious accolades, including:

　　· China Famous Brand

　　· China Well-Known Trademark

　　· Nationally Certified Product

　　· National First-Class Measurement Enterprise

　　· National High-Tech Enterprise

　　· Fujian Provincial Technology-Based SME

　　· Top Ten Fujian Food Souvenir Brands

　　· Fujian Food Industry 40-Year Contribution Award

　　· Key Leading Enterprise in Fujian Agricultural Product Processing

　　· Fujian Province Contract-Honoring and Credit-Reliable Enterprise

　　· Recognized Fujian Enterprise

　　· Gold Medal at the Paris SIAI Food Awards

　　Jinguang invests millions annually in production technology, R&D, and equipment upgrades, leveraging global expertise to drive continuous innovation. The company has built a strong team of technical specialists dedicated to advancing product development.

　　In packaging design, Jinguang integrates aesthetics, color psychology, and sustainability to cater to diverse consumer preferences. This commitment to innovation has earned widespread recognition, with the company holding 383 national design patents, 12 invention patents, and 216 utility model patents, positioning Jinguang as a leader in candy packaging and technology.

　　Jinguang’s flagship product, the Black Sugar Plum Candy series, has redefined the sweet snack market. Its distinctive flavor has captivated consumers worldwide, making Jinguang synonymous with Black Sugar Plum Candy.

　　Looking ahead, Jinguang remains committed to professional excellence and global expansion, striving to become China’s premier healthy snack brand. The company is dedicated to setting industry benchmarks, delivering quality products, and sharing the universal joy of “Sweetness in Every Moment” with consumers around the world.