Wang Qiang

　　In the poetic vision of Liu Kezhuang, a luminary of the Song Dynasty, Quanzhou emerges as a beacon of commerce and culture: "The Min folk, rooted in their ways, yet literate and wise; if not tilling or in the woods, they'd surely be scholars in disguise. South of Tongcheng's ancient walls, by day they're scholars sage, by night, merchants of great acclaim." This verse captures the essence of Quanzhou's heritage, where education and trade are cherished, and the spirit of diligence, enterprise, and innovation thrives. This ancient city, a maritime trade epicenter during the Song and Yuan dynasties, continues to pulsate with commerce and tradition, particularly in Jinjiang, south of the Jinjiang River. As the modern custodian of this commercial legacy, Jinjiang has not only preserved the ancient business ethos but has also evolved through relentless innovation, forging a distinctive "Jinjiang Experience." This collective drive fosters an environment where young talents from across the nation can seamlessly integrate, propelling the dynamic growth of Quanzhou's private sector.

　　The young entrepreneurs of Jinjiang are brimming with zeal, actively engaging in a myriad of exchange activities, sharing insights, and collectively fostering local economic prosperity. A prime example is the Jinjiang International Talent Exchange Association, which has established an exemplary platform for these visionaries. These entrepreneurs convene regularly, with emerging business leaders guiding peers through factories and R&D facilities, exchanging perspectives on industry trends and growth trajectories. Such interactions not only disseminate knowledge but also bolster the bonds among entrepreneurs, synergistically advancing Jinjiang's economic landscape.

　　A startup in Jinjiang with the ReGreen brand, upholds the ESG (Environmental, Social, and Governance) principles, pursuing high-quality development while partnering with well-known universities and research institutions in Hong Kong and beyond to explore sustainable environmental protection materials.

　　In Jinjiang, Wu Peng, a newcomer to the city, has transformed the rooftop of his company's office building into a smart sky garden, a hub for regular gatherings of young entrepreneurs and innovators. This garden is more than a sanctuary for leisure; it is a vibrant platform for the exchange of innovative ideas, emblematic of Jinjiang's commitment to innovation and talent cultivation. The gatherings in the sky garden are a melting pot of entrepreneurial discourse and culinary delights, where local flavors artfully blend with global cuisines, reflecting the community's passion for business and hard work. Even the simplest dishes, such as boiled beef or pork trotters, are elevated by the infusion of regional specialties, showcasing the beauty of diversity and shared excellence. This is the essence of marine culture—inclusive and expansive.

　　A startup in Jinjiang with the ReGreen brand, upholds the ESG (Environmental, Social, and Governance) principles, pursuing high-quality development while partnering with well-known universities and research institutions in Hong Kong and beyond to explore sustainable environmental protection materials. Leveraging recycled coffee grounds and advanced polymer technology, they develop biodegradable materials and collaborate with leading sports brands to create shoe soles, as well as produce bags, shoes, clothing, toys, and plastic accessories. They are at the forefront of the national initiative to "replace plastic with bamboo," having secured environmental certifications in the western markets, spearheading a new wave of eco-friendly trends.

　　As global environmental consciousness surges, green products are emerging as a pivotal trend in the packaging industry's evolution.  

　　As global environmental consciousness surges, green packaging is emerging as a pivotal trend in the packaging industry's evolution. Jinjiang's eco-friendly packaging sector is at the forefront of this movement, driving the industry's green revolution through technological innovation and material development. ReGreen's strategic ally, Huali Environmental Protection Technology—a pioneer in the field, who organized the inaugural Wuhan Low-Carbon Forum in June 2010, issuing a low-carbon manifesto that emphasized "low carbon starts with you and me"—has grown into a major manufacturer and distributor of disposable paper food packaging, including Cainiao express bags, cold drink cups, ice cream cups, and hot drink Starbucks coffee cups. Recently, Jinjiang Xinkai Packaging Products Co., Ltd., filed a patent for the "Intelligent Cutting Device for Plastic Processing," aiming to revolutionize the cutting of plastic pipelines, significantly reducing plastic waste and enhancing the efficiency of subsequent processes. An increasing number of companies are adopting eco-friendly materials and production methods, launching green packaging products, signaling a future where green packaging will dominate the market. The Jinjiang Economic Development Zone has been designated a national green industrial park, with park enterprises such as Hengan (China) Paper Co., Ltd., Meihua (Jinjiang) Umbrella Co., Ltd., and Fujian Quanzhou Xidodo Food Co., Ltd., earning the title of "national green factories." These initiatives are but a snapshot of Jinjiang's relentless pursuit of green innovation, underscoring the city's unwavering strides in environmental innovation and sustainable development.

　　Jinjiang's startups, with their forward-thinking environmental ethos and tangible actions, have established a new benchmark for the toy and packaging industries. They offer consumers eco-friendly product options and illuminate the path for the industry's green transformation. As technology advances and market demand grows, these eco-conscious startups are poised to play a more significant role in the market, becoming a pivotal force in the development of the environmental protection packaging industry and aiding humanity's quest for harmonious coexistence with the natural world.