Hui'an kicks off its Summer Carnival Shopping Season

　　Quanzhou, 16 July — The "Flavours of Hui'an, Rhythms of Quanzhou" Summer Carnival Shopping Season and Quanzhou Michelin Food Festival was officially launched recently at the Chongwu Cultural Square. Over the next two months, locals and visitors alike can enjoy a lively celebration blending gourmet cuisine, music, culture, and shopping into a true summer extravaganza.

　　Centred around the themes of "Gastronomy+", "Music+", and "Culture & Tourism+", the festivities will link up local shopping districts, scenic spots, and specialty restaurants across Hui'an County. A series of vibrant, themed promotional events have been designed to stimulate spending and community engagement. Highlights include:

　　The Hui'an Beach Beer Carnival

　　Hui'an Gourmet Food Festival

　　The Mountain & Sea Culinary Championship and Hui'an Women's Chef Showcase

　　A "Brand Power" B2B Supply-Demand Matchmaking Event

　　A Photography Exhibition of the Iconic Hui'an Women

　　A Camping Experience and Himalaya Music Season

　　A consumer goods "trade-in" scheme for sustainable shopping

　　Among the key highlights is the Quanzhou Michelin Food Festival, which will for the first time showcase a curated selection of Michelin Guide-recommended delicacies in Hui'an. This culinary celebration promises to offer both residents and tourists a high-quality, diverse gastronomic experience, further enhancing Quanzhou's growing reputation as a destination for food lovers.

　　This summer carnival aims to create immersive shopping and leisure experiences, invigorate the local economy, unlock consumer spending potential, enrich everyday life, and strengthen the "Hui'an Consumption" brand.