Amid Quanzhou's vibrant streets, culinary stories unfold from every bite.

　　Quanzhou’s food-themed film Love to Eat, Win the Game, produced by Quanzhou Municipal Bureau of Commerce, secured second prize in the Creative Category of the Short Video Unit at the 14th Beijing International Film Festival on 24 April 2024. Competing against 5,180 entries from over 30 countries, including renowned platforms like CCTV and People’s Daily, the film earned top recognition.

　　Directed by Quanzhou native Zhou Zhichen, the film blends local narratives and modern storytelling, resonating deeply with audiences. Its innovative approach and heartfelt portrayal of Quanzhou's culinary heritage boosted its online viewership to over 100 million, enhancing Quanzhou’s bid for “City of Gastronomy.”