Since its founding in 1993, Hongyi Food has remained dedicated to innovation and transformation, driven by a deep passion for the food industry. The company upholds the philosophy of making high-quality, affordable food accessible to all. Over the past 31 years, Hongyi Food has expanded its operations, establishing three major production bases in Quanzhou (Fujian), Luohe (Henan), and Shishi (Fujian), covering a total area of over 300,000 square meters. Its advanced manufacturing facilities include one of China’s most sophisticated imported coated cake production lines, along with 12 bread production lines, 12 pastry production lines, and 3 chocolate production lines, achieving an annual output value exceeding RMB 3 billion.

　　Brand Philosophy and Product Innovation

　　Hongyi’s brand philosophy is inspired by the legacy of Master Hongyi, reflecting the company’s core values and corporate culture. It embraces the principles of self-discipline, inclusiveness, collaboration, and shared prosperity, which serve as guiding values for its team members.

　　The company offers a diverse product portfolio, including bread, cakes, biscuits, chocolates, and wafers, with over 100 flavor varieties. Popular products include filled cakes, chocolate-coated cakes, chocolate-coated wafers, and salted egg yolk pastries, catering to a wide range of consumer preferences.

　　Commitment to R&D and Quality Excellence

　　Hongyi Food is certified under the ISO 22000 Food Safety Management System and operates 100,000-grade purification workshops to ensure product safety and hygiene. The company collaborates with leading international research institutions, including Danisco, Mitsubishi, and AAK, to drive continuous product innovation.

　　To maintain high-quality standards, Hongyi Food has fully digitized its production processes and integrated advanced quality inspection systems. The company imports state-of-the-art testing equipment and implements an eight-step standardized inspection process covering raw material evaluation to final product distribution, ensuring superior quality control.

　　Advanced Manufacturing and Optimized Supply Chain

　　To enhance production efficiency and stability, Hongyi Food has invested in world-class equipment from HAAS (Austria), GORRERI (Italy), and BüHLER (Switzerland).

　　Over the past seven years, the company has focused on supply chain optimization, working closely with partners to enhance order cycle management. This streamlined approach enables efficient product turnover from factory to retail, ensuring consumers receive fresh and high-quality products.

　　Expanding Market Reach and Global Presence

　　Hongyi Food has built an extensive distribution network across 2,800+ districts and counties in China, covering 300,000+ retail outlets and reaching 1.4 billion consumers. The company has also strengthened its presence on major e-commerce platforms and expanded its export footprint to Malaysia, the Philippines, Vietnam, Thailand, the United States, North Korea, Australia, and beyond.

　　Market data indicates that Hongyi Food has achieved a 2.8% penetration rate in China’s packaged bread segment and ranks among the top five brands in market share.

　　Industry Recognition and Social Responsibility

　　Hongyi Food has earned multiple industry accolades, including recognition as a "Quanzhou Famous Trademark" and a "Fujian Provincial Quality and Safety Integrity Unit." The company holds 48 patents and has contributed to the development of eight industry standards.

　　With a workforce of over 1,000 employees, Hongyi Food generates an annual tax contribution of over RMB 30 million, actively supporting local economic growth and providing employment opportunities for migrant workers.

　　Vision for the Future

　　Looking ahead, Hongyi Food remains committed to its mission of delivering affordable, high-quality, and enjoyable baked goods. Under the leadership of industry experts, the company will continue to expand its product range, strengthen market presence, and further integrate into consumers' daily lives.

　　By driving innovation and industry advancements, Hongyi Food aims to contribute to the growth of China’s food sector while delivering greater convenience and value to society.