On August 23, the press conference for the 17th Cross-Strait (Quanzhou) Agricultural Products Procurement Fair was held in Nan’an, Quanzhou, Fujian. Since its inception in 2008, this fair has transformed into a flagship event, supported by national ministries and coordinated across multiple government levels in Fujian Province. It has become a cornerstone of agricultural innovation and cooperation between Chinese Taiwan and mainland China.

Press Conference Scene. Credit: Zhu Xuan

　　Scheduled for September 7–9, 2024, at the Chenggong International Exhibition Center in Fujian, this year’s fair covers 26,000 square meters, featuring 15 exhibition halls and 716 booths. It will bring together Taiwanese enterprises, mainland firms with Taiwanese investment, and exhibitors from Belt and Road Initiative nations, reflecting a vibrant vision for modern agriculture.

　　With the theme “Fostering Integration Through Reform: Revitalizing Rural Communities Across the Strait,” the fair emphasizes the integration of agritourism with rural innovation. A key highlight is the Cross-Strait Modern Agriculture and Rural Development Summit, where experts, including Chinese Academy of Engineering member Xu Minggang, will chart pathways for agricultural modernization and sustainable rural growth.

　　Notable Features:

　　Guest of Honour Initiative:

　　For the first time, the fair introduces "Guest of Honour" themes spotlighting Yunnan's Dali Bai Autonomous Prefecture, Kinmen County, and Jiangle County, fostering cross-Strait collaboration and regional synergies.

　　Strategic Partnerships:

　　Collaborations with organizations like the China General Chamber of Commerce and Fujian Rural Revitalization Promotion Association enhance the event’s global reach and influence.

　　Innovative Exhibition Zones:

　　New sections dedicated to agricultural technology, marine fisheries, and sustainable forest-based farming reflect the fair’s commitment to promoting diversity and sustainability in agriculture.

　　Nan’an’s Bureau of Commerce highlights the fair's focus on openness, mutual benefit, and innovation. As a premier platform, the event advances agricultural exchange, technological integration, and agritourism, paving the way for rural revitalization and cross-Strait cooperation.

　　The 17th Cross-Strait (Quanzhou) Agricultural Products Procurement Fair is more than a trade event—it marks a new chapter in fostering sustainable rural industries and agricultural innovation.

　　(By Zhu Xuan)