In May, the hills of Anxi were steeped in the rich aroma of tea. Under the theme "Savour the Flavour of Heritage, Embrace Fashion's Pulse," the "World Heritage Quanzhou: Capital of Fashion" event series launched a striking debut at the Huaxiangyuan Tieguanyin Tea Estate. Marking Fujian's first "tea + fashion" crossover show, Huaxiangyuan Tea joined hands with fashion label Septwolves to spotlight an imaginative dialogue between Chinese tea culture and Guochao Cultural Revival style. Guests from China and abroad, including leaders from government, business, and creative industries, gathered to witness fashion's powerful fusion with heritage in a lush tea garden setting.

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On May 20, as part of the 3rd Quanzhou Talent Festival, the inaugural Fujian Symposium on the Functional Exploration and Utilisation of Food Resources was held at Quanzhou Light Industry Vocational College. The event brought together leading experts, scholars, and industry representatives from across China to discuss cutting-edge technologies and trends in the development and industrial application of functional food resources.

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The Quanzhou Culinary Museum is set to open in May 2026 in the Shijing Shizhou City area of the Donghai Central Vitality Zone. Envisioned as an immersive experience hub, the museum will integrate exhibitions of Quanzhou cuisine, culinary research, professional exchange, signature banquet tastings, and tourism, offering visitors a dynamic journey through the region's rich gastronomic heritage.

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The Quanzhou International Culinary Forum: Global Synergies along the Maritime Silk Flavour Chain, hosted by the Quanzhou Culinary Industry Promotion Association, was recently held in Quanzhou. Culinary professionals and industry representatives from various countries gathered to engage in in-depth discussions on topics such as international cooperation in the food and beverage industry and the global development of Chinese cuisine.

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To highlight and elevate the cultural significance of the Quanzhou Overseas Chinese Remittance Archives, the Quanzhou Municipal Archives Department officially awarded the status of "Quanzhou Overseas Chinese Remittance Archives Cultural Theme Restaurant" to three distinguished local establishments — Nanqi Hall 1924, Yifangshan Dining Hall, and Qiaoyan Banquet House — on May 16. Each venue now features dedicated exhibition spaces showcasing remittance archives, offering visitors a unique blend of heritage appreciation and culinary experience.

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Quanzhou, March 22 – Flavours transcend mountains and seas, as masters connect past and present. On March 20, the Quanzhou Evening News launched its large-scale multimedia initiative, Quanzhou Cuisine: Master's Insight, at the Quanzhou Culinary Promotion Event.

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Quanzhou, a UNESCO World Heritage city, continues to captivate global audiences through its rich cultural and culinary traditions. On March 20, the Honor International Hotel in Shishi hosted an exclusive Quanzhou Culinary Promotion Event, bringing together representatives from business chambers, leading culinary associations, food culture experts, media, and distinguished guests from the 2024 Quanzhou Economic Annual Conference. The event celebrated Quanzhou's gastronomic heritage, highlighting its unique flavors and international appeal.

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The highly anticipated Quanzhou Gourmet Promotion Event will take place on March 20 at Shishi Honor International Hotel, celebrating the city's rich culinary heritage and innovative gastronomic achievements.

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On the evening of January 25, Quanzhou officially unveiled its promotional slogan, "Quanzhou Savour, Global Flavour," during the launch ceremony of the 2025 Fujian Cultural and Tourism Promotion Year and the 7th Southern Fujian Lifestyle Carnival. The slogan marks a key step in the city's bid to become a UNESCO City of Gastronomy.

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On the evening of January 25, 2025, Quanzhou marked a milestone at the launch of Fujian Province's cultural and tourism initiative, "A Journey Through Mountains and Seas, A Song Along the Way," held at Quanzhou Prefecture Confucian Temple Square. The event also featured the official unveiling of Quanzhou's promotional slogan for its UNESCO "City of Gastronomy" bid:　"Quanzhou Savour, Global Flavour."

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